Cool Kid Campaign - video paper

Rachel Ross
Due: June 18, 2007
Intro to mass comm.
Response paper 7
Next week, we’re going to be making our own short video project (no more than thirty seconds in length). Our mission is to be in pre-production Monday, shoot Wednesday, and edit / upload (?!) Thursday. As part of our pre-production work, then, we will be having a "pitch session" in which everyone brings their idea of what they want to do for the project. Write out your vision of how the project will feel, look, and sound in 1-2 pages, and be prepared to present your work orally. We will collectively vote on projects Monday, and prepare for a Wednesday shoot using my mini-DV handheld video camera. We'll aim to edit Thursday using Avid, and try to load the completed work onto YouTube....maybe!
For my idea for our video project I would like to pitch my idea of a new ‘against drunk driving’ campaign; I would like to call it the “cool kid” campaign. Basically the commercial would be a series of pointers on how not to be the “cool kid” in reference to the classic question of “who brought the cool kid?” The first scène would have a spokesmen in full suit, James Bond style, with an overly deep voice asking if you have ever been the victim of “cool kid syndrome” while you were out drinking. He would then phase into a scene in a bar with a kid bumping into everyone, especially an enormous, 6’6 plus large man, preferable with a shirt that says “smalls” on it. The guy hits him and his friends go running, pretending like they don’t know him.
The next scene would be a girl who is falling on everyone and taking out more than a few toes with her six in hooker heels on the way out, then falling down the stairs with a voice shouting back up them “I’m OK!” Then the James Bond style character asks “or how about this?” Next you phase into another scene with about 5 people surrounding this one kid (6 or so in total) who is making obnoxious drunk dial phone calls. He will also be swearing every other word and slurring almost all of the conversation. Then back to the James Bond character, goes to a girl’s bathroom where her friends are holding a girls hair with one hand and a drink in the other then taking a swig, and all the while her friend is puking.
Finally there is the final scene where the James Bond character is zoomed in on, and he says “All other party fouls aside, the cool kid move of the century is also illegal.” Then you see this drunken fellow, beer in hand keys in the other, trying to get the door to his car open as a cop walks up to him. The kid smiles at the cop pushes his drink at him, and says “can you hold this for me dude?” The cop then gives him a look and the scene fades out back to just the James Bond Narrator. He says “If you don’t want to ever fall victim to “cool kid” syndrome please drink responsibly, don’t ‘pound beers,’ ‘hit up your bitches’ or create a ‘shit show’ and most importantly don’t drink and drive.” That would end the commercial.
To create this you would need a small area, possible a single bar, or mock bar area; aiming to give this a typical educational style format in style, however with a comedic or satiric nature to it. I think we could go about finding this using donation from anti-drunk driving organizations such as MADD. The production should be low cost since it is bodies we need versus special effects. Overall the project will not only have comedic value but also a positive message that will reach people on a more relatable level rather than seeing something like a typical derogatory anti – something campaign commercial.